[Success Case]
Case No. 2015 Xing-Shang-Su-Zi 18, Intellectual Property Court
[Decision Digest]
The plaintiff claimed that it has diversified the scope of business to products or services relating to the trademark at issue. However, the art, cultural, and sports activities; fashion shows; printed product catalogs; and printed publicity materials it presented were merely means to promote fashion-related products. Sponsoring art, cultural, and sports activities; organizing fashion shows; and publishing branded fashion news and magazines are common marketing practices of fashion brands. It is thus hard to determine that business has been diversified to the scope of services specified by the trademark at issue.
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